Microsoft pushed Sony into lowering their price down to $299. Now Sony has no more room to lower that price for a few years now since they reported a $1 billion dollar lost in the first quarter of 2009 because of the PS3. In November the Xbox 360 sold over 100,000 more units than the PS3 showing that the PS3 price cut boost is starting to fade away and so is the hype around Uncharted 2. Modern Warfare 2 is the hype for some time to come. In 2010 Xbox 360 will drop the price of the Elite to $199 and the Arcade to $149. Natal is coming out next fall for around $79 and will also be bundled with a Xbox Natal system for around $279. Now the two big system seller that Sony has for 2010 are God of War 3 and Grand Turismo 5, but Sony has no room to lower its system price in 2010. Bluray is still a good selling point for the PS3 but gamers buy gaming systems to play games first. I eagerly wait for God of War 3 so that I can play it on my PS3, but I don't expect it to sell as many systems as a Halo 3 ever did. Microsoft is a company that plans its strategy ahead in everything they do, having invested billions of dollars and over 10 years developing their Xbox business. Microsoft is not playing checkers, they are playing chess.
